Cheers to Mira! Winner of “Best Media Relations Campaign”

We are excited to announce JDA Frontline and Mira Winery have been announced as a winner in the “Best Media Relations Campaign” category by PR Daily and their 2013 Media Relations Awards.

By working with a team of branding and public affairs experts at JDA Frontline, PR Daily has recognized how Mira Winery’s “Aquaoir” wine created headlines and numerous TV stories across the country, including a segment on Fox News and a story in the Associated Press:

“One Napa Valley winery managed to turn quite a few eyeballs with a really smart stunt, and best of all, it pulled it off on a budget of just $7,000. Mira Winery and agency JDA Frontline worked together to test a brand-new method of aging wine. They submerged four cases of 2009 cabernet sauvignon in the ocean after seeing reports of wine found in sunken ships having a unique taste. They even came up with a name for it: ‘aquaoir.'”

Read more details on the award from PR Daily here and read more about Mira’s Aquaoir wine here.

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